He even hired Rand to do the logo for his private foundation, which he didn't even really care about. I found that kind of shocking; it is a move on par with having a typeface designed for your personal blog.
In case anyone is interested though, here are other logos that Paul Rand has designed: http://www.paul-rand.com/site/identity/
Amazing how many iconic logos are on that page.
Jobs paid Rand $100k for the NeXT brand identity, and Rand created a 100 page brochure detailing the brand.
Jobs on working with Rand: “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”
There is an interesting comment posted about this topic by someone whose father worked as a technical writer on NeXT http://www.nextcomputers.org/forums/viewtopic.php?t=1590
Paul Rand was hired to design the logo for 50k, with the following rules: he would ask some questions concerning the mission of NEXT, and then he would leave. There will be no updates, no revisions, no meetings. he will return with a logo and if it is accepted, another 50k would be paid to him.
Mr. Rand returned with this small brochure (not the 100+ page document that is written about all over the net.. i think people got the 100 from the price of the logo design). This NEXT logo brochure really brings you into the mind of a great designer. Steve Jobs was so overtaken by this proposal, that he asked Mr. Rand if he could make copies... to use as marketing material to potential investors.
http://www.paul-rand.com/assets/gallery/identity/presentatio...
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>Make the new typeface a cross between Comic Sans and Papyrus!