The Moon is so much more interesting than most people think.
The Moon is so much more interesting than most people think.
Because the moon is tidally locked to the earth the pull always act in the same direction.
I was imagining the moon as a drop of liquid in the vacuum space with a denser core at the center. The heavier core would be at the center because of the moon's own gravity. In the presence of the earth's gravity the denser part of the "liquid drop" will be centered more closely to one side and so the volcanic activity would be strongly biased.
But in any case, you can think about the whole thing without considering centrifugal force. If the Moon wasn't orbiting but rather in freefall towards us, then the Earth would continue to have two tides right up until the moment it hit us.
The point is simply that gravity weakens with distance. So the pull of the Earth on the near side of the Moon is slightly stronger than the pull of the Earth on the Moon's centre. And the Earth's pull on the far side of the Moon is slightly weaker than the pull of the Earth on the Moon's centre. So if we consider the near and far regions of the Moon relative to whatever the Moon is doing on net, it will be as though the near side is being pulled towards the Earth and the far side is being pushed away.
The wiki link explains it pretty well. https://en.m.wikipedia.org/wiki/Tidal_force