Hahaha that's very true! My bias against the front-ends of those services is showing. That still doesn't mean they don't need regulation though.
To elaborate, there is a world of difference between some smaller forum/board/chat network/webserver run by some random guy/girl in a community, and a multi-billion dollar public corporate entity hellbent on extracting every bit of value from every facet of your life that they possibly can. Either the fact that these companies can wield such enormous powers over the population, or the manner in which they do so, needs to see the light and society must decide on how they will restrain these actors.
I know that some people (ugh, yes... most people...) favor these media today as their means of communication, marketing, discourse, etc, but these corporations have gone way too far, and restricting the actual good things the internet brings like anonymity while ignoring the far more pressing evils of these unchecked capitalists is silly.