There is no way around this in the free market. Ad comnpanies are the largest companies in the world, THATS NOT A CONINCIDENCE. Its about making people consume. Making people want sh*t that in reality they could live without. Overloaded by stimulii, people break. People want the dream. They hear about the dream. People want the cheapest thing so they can 100x instead of 2x. People who knock things off want the most popular thing. This is competition working. Its a race to the bottom or we sacrifice infinite growth. There is no other way. You either create new markets, create new consumers, or steal other peoples cut of the pie. "Disruption".