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It's never appropriate here.

> Please don't use uppercase for emphasis. If you want to emphasize a word or phrase, put *asterisks* around it and it will get italicized.

Of course, uppercase is appropriate for an acronym or initialism that actually is spelled that way, such as SEO in the comment we're replying to.

I think yelling is appropriate if someone says they're thinking of building an Electron app. That's the only reason I can think of.

So! How's your first day on the internet going?