Just in case you weren't aware, if you surround a word by asterisks, you can emphasize a word without YELLING
Eg
*hello* there
Becomeshello there
Eg
*hello* there
Becomeshello there
> Please don't use uppercase for emphasis. If you want to emphasize a word or phrase, put *asterisks* around it and it will get italicized.
https://news.ycombinator.com/newsguidelines.html
Of course, uppercase is appropriate for an acronym or initialism that actually is spelled that way, such as SEO in the comment we're replying to.
\*this\* becomes *this*.
And before you ask, to show the backslash, you add another backslash. \\*this\\* becomes \*this\*