This company only raised a reasonable amount of money (450k according to https://www.failory.com/interview/friday) and had a real product people were paying for.
When running a startup, it's natural to have unknowns, and for the most part, that's okay and to be expected.
But if you discover a new reality on the ground and continue to tell a different story, you are lying. I didn't want to do that.
This is a really interesting response to me - some peoples gut instinct is “keep going until you figure what that something is.”
Im curious if you could elaborate here about what story you found on the ground and what made you believe that you were quite far from building the right product?