https://en.wikipedia.org/wiki/Seasonal_thermal_energy_storag...
I was especially surprised to learn that serious attempts at storing heat in soil and rock have been made
https://en.wikipedia.org/wiki/Seasonal_thermal_energy_storag... https://en.wikipedia.org/wiki/Drake_Landing_Solar_Community
which in the winter is able recover >40% of the energy stored in the ground through boreholes in the summer ("BTES Efficiency")