Yep, it is an odd comment because M&S have a relatively good supply chain. I think people assume that if anything breaks, it must have been made in a sweatshop.
In reality, the reason why "fast fashion" exists isn't related to quality at all. You can buy t-shirts that cost £3 that will be as long lasting as anything 10x or 100x the price. I am not sure how people think t-shirts are made, there isn't some hidden secret of durability known only to companies that charge a lot.
The reason "fast fashion" exists is because most retailers provide terrible value for money. Fast fashion charge significantly less for clothes made in the same factory, with the same materials and labour. That is it.
So it is unsurprising this is occurring in Europe: luxury goods manufacturers there successfully lobbied for exemptions from Russian sanctions, they are a formidable lobbying force in Brussels, the aim of this is to stop competition from non-EU manufacturers (particularly from the UK and China). Classic EU. If you can't win, cheat.
If you want to do more about this issue, just improve recycling...that is it. Done.