As someone who was involved in developing something… let’s say similar… this starts off as something cool, like, voting for American Idle with your remote instead of having to text in, because your panel understands you’re watching American Idle and can support an overlay with the vote choices. Or overlays with history of a syfi show, to enhance the viewing experience. Then when management finds out no one is going to pay a bunch of Bay Area engineer salaries to do that, it slowly becomes something more sinister. Passively recording everything panel owners are viewing, provided it was public TV and could be recognized. Selling metrics as a “better” version of neilsen. And ultimately something like this.