Unlike some other comments, I do not think legislating once more on google is the answer.

I think it is up to the people to educate themselves, promote better alternatives to people they know and use it (audience drop WILL make google change it's ways) .

One of my geeky friend once told me "I am no longer sure if the internet going to the masses is a good thing"

EDIT : to clarify the comment above, I think internet is a wonderful tool, but by our choices/lack of actions, we allowed it to become what it is now.