For as long as I've been on HN (over a decade now, jeez) somebody's been evoking the name in their pitch thinking they have a good grasp of what our products actually do. I'll happily hat tip Betteridge and stake claim to Paprocki's law of HN subjects. It's an old adage that states: "Any product that says it is a Bloomberg Terminal replacement and will kill the Terminal -- isn't and won't."

I guess when you use the word "disrupt" over and over, you end up believing its applicable in all industries.