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Apple is no different - now they have more pressure to maintain their growth in bottom line, they are doing more and more of this stuff

The App Store is a joke.

All that said, it’s still currently way better than other big tech - but I am not blindly accepting their behaviour, for now its good enough for me but that can change in the future

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You’re associating A/B testing with the practice on the web, where it is often used close to users’ spending decisions.

From what we can tell, This here is not a trial connected to revenue. It’s connected to Siri and other ML-frameworks, but not to, say, the Apple Store or Music applications.

Apple has been known to gradually implement new features, to first roll them out and refine for private usage and then once the feature is stable make it available as a public API.

Mark my words in two or three years Apple will ban developers from using third party A/B testing frameworks and require them to use the Apple-provided solution based on triald.

You are seriously misunderstanding what triald does.

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