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I don't read the internet just to enjoy the wonders of efficient, plain web design.

I'm not gonna stop reading the newspapers or blogs I consider most trustworthy (or less bad) just because I don't like their design choices!

The opposite could be true: the fewer people reading, the more additional adverts needed to maintain the page.

I agree, but I'm a researcher, and while I don't read those pages I still need to get the content out in some cases [1].

[1] Meaning I've spent in the ballpark of five figures in power bill extracting content from html. Not my personal money, of course.