I don't see what they need $32,000 for. There was another robot project on Kickstarter a while back that was successfully funded (the Bilibot: http://www.kickstarter.com/projects/147564168/bilibot-an-aff... ) for a lot less.
The hardware required to prototype the Bilibot is a lot more expensive than to prototype one of these Romos, so I don't get what they need 6 times the funding of the Bilibot project for. $78 per Romo seems fine, but the overall goal seems a bit high.