For me personally, my reps represent me very well. They just only 1 vote each and Congress has reps for all over. It's important to stress that Intuit can lobby all they want but each rep is responsible for their own vote. I seriously doubt any of them actually don't understand the implications of what they do. A lot of voters simply vote against their interests. It's the entire raison d'etre for Republicans to never fund a government service that can be done by private companies and they wear that philosophy on their sleeves so it's not like voters are being fooled.

That being said, it's also important to understand that a free file program isn't just sitting behind a door waiting to be unlocked. If there was political will to make it happen, it would take a multi-year outlay of funds to design, build and operate a new digital product and the federal government has a less than stellar track record of delivering on that kind of thing. And you can bet that even if it actually happens, that Republicans would make it a campaign plank to tell everyone how terrible it is and prevent broad enough adoption for it to be worthwhile.