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Comment by varenc | Hacker News Reader

Here's a link to the actual complaint: https://www.courtlistener.com/docket/63197557/ubiquiti-inc-v...

Ubiquiti is asking for:

    WHEREFORE, Plaintiff Ubiquiti Inc. demands judgment against Defendant Brian Krebs as follows:
    (a) awarding compensatory damages in an amount to be determined at trial, but greater than $75,000.00;
    (b) awarding Ubiquiti $350,000 in punitive damages or in an amount to be determined at trial;
    (c) awarding Plaintiff all expenses and costs, including attorneys’ fees; and
    (d) such other and further relief as the Court deems appropriate.

Which is certainly a lot of money, but nothing compared to the billions Krebs' supposed "defamation" cost Ubiquiti. I suppose their goal with this must be to improve their reputation with potential business customers?

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Ubiquiti don't have business customers in any significant numbers. Their support and QA are basically non-existant, and after they destroyed their reputation with the homelab/tinkerers community which might have helped fill that gap/make the jump, they're on a downward spiral.

Doesn't really look like a downward spiral to me.

https://i.imgur.com/Ww8jYKK.png

Markets exist between residential and large enterprise. I kind of doubt they would manufacture and sell their ISP lines if they had no customers.

Plus, this is why they're suing Krebs. People like you have this opinion and don't really know why. Sharp's strategy was effective.

They already had all the problems listed before the security debacle. The only thing added is that now everyone knows their "cloud" is of very poor quality and has no real security.

So now, suing a journalist is going to fix their reputation? Good luck with that, there's around zero chance of that happening. The way to fix their reputation would be to consolidate product lines, do QA and not ship broken software, and stuff like this. Admit mistakes were made, and outline their strategy on fixing them ( the parts about abandoning hardware lines and security). Digging in won't do them any favours.

It doesn't look like digging in, it looks like they're preparing for a pivot, hopefully towards the points you addressed. It's kind of obvious people are only miffed because of who they're suing, but this is a required step in moving forward. It doesn't mean they just want money (it's kind of a low amount) or don't intend to settle.

This situation also brings a much more interesting problem to light, namely, how do companies protect themselves and recover from internal sabotage?

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