Ironically Apple TV, especially the remote, is harder to use. Roku seems to be the best in terms of usability.
Plus, with an AppleTV remote, you’re not going to end up with buttons for services that no longer exist or have been rebranded. My parents still have DirectTV Now and Rdio buttons on their Roku remote.
[1]: https://www.theverge.com/2021/4/20/18277449/apple-tv-remote-...