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Those crazy bets are also a big part of why nobody trusts Google to long-term support a service any more. They came up with a lot of wild and cool stuff that is now in the graveyard, since there was no real way to run them at anything approaching the profit levels of their core products.

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Just why do they care about the profit margins? Alphabet has several companies that are not as profitable as Google. If the low margins destroy morale within Google, then they could have transferred all of their experiments to another company that is situated where wages are low and people are eager to work for it.

With some luck, some of their bets would have turned into winners.

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