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before spending $40k and his own time he should have made a mockup of the software invested just a few hundred bucks in interviews with his intended customers, would have found out quite soon that it had no product-market fit

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What are some possible ways to invest a few hundred bucks, for getting interviews with intended customers? I'm truly curious.

Or do you mean he should have invested into a designer to create mockups?

You can do user testing, you can call up people in the industries and ask them, you can do a Kickstarter and spend a little on advertising it to see if it gets any traction, but mostly the reaching out to people in the target market and compensating them for a user interview

Appreciate your answer.

I built a very niche monitoring product for sysadmins. Actually I built it for myself three years ago, but I want to explore if others would pay for it.

If you are in the space, or anyone else who reads this I'd be grateful to receive some feedback on a 10 minute video call.

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