If I run an industrial plant that's currently fuelled by burning waste lignin from the paper industry, and I decide to stop that and install some solar panels instead, it seems reasonable for me to claim that change is carbon negative (i.e. I've reduced carbon emissions).
Now if CarbonCrusher comes along and buys the lignin I no longer need, uses it to build a road, and claims the same carbon saving as I did, we end up double counting.
Which of us is wrong?