> another hack: lotta people have free trials. 15 day free trial, 30 day free trial. makes sense. customers want to test us out first, no one trusts anyone, that's fine. but i hate free trials actually, especially for bootstrapped companies, because you never get the money back. most people that sign up with a credit card will stay. if that's not true, by the way, something is incredibly poisonous, fix that part [...]. but if that's true, most of the time they give you their credit card, you're giving them 15 or 30 days for nothing and you're never going to charge them, so you just lost the money, and that sucks. so i don't like trials. you have to give them something.
> so we switched to a 60 day money back guarantee instead of a 15 day free trial. but in both cases we take the credit card. originally in one case we say we won't charge you until the trial is over, in the other one we just charge them anyway. but we'll give you a refund and much more time.
> and sales went up. and people would email us and say "you know, 15 days didn't seem like enough time, now that i have 60 days, i decided to sign up".
> but i'm charging you more, don't you understand?