Managed entry agreements and conditional reimbursement (dont pay for patients that dont do better than the average of current practice)
Requirements for "real world data" collection and submission post approval.
A whole host of other mechanisms I cant remember off the top of my head.
Also
"evidence based medicine" doesnt mean the evidence is infallible (e.g. rare disease meds have a huge issue with collecting any meaningful data) - it just means actually using evidence rather than just taking the industries and acedemias word for it that it works like the old days.