Additionally - 15k monthly listeners on Spotify is a pretty great starting point. Most indie artists, regardless of quality, will struggle ever even reach that without a lot of outside help (or luck).
And specifically to your emphasis on needing funding, that's just not the case anymore. Everything is cheap. You can live stream from your phone in 480p with a $20 ring light, and fans of the content will still throw money at you. It happens all day long on Twitch.
> Additionally - 15k monthly listeners on Spotify is a pretty great starting point. Most indie artists, regardless of quality, will struggle ever even reach that without a lot of outside help (or luck).
Again though, that was after almost a decade of gigs and touring and marketing. All it took was opening their eyes to those series of opportunities that platforms provide, and then applying all of their effort toward those instead of pursuing the traditionally prescribed music industry path.
This is seeing the survivors. Even if there are 100 new big YouTube channels per year for some saturated niche. That number might practically speaking basically mean zero if 10 million people every year earnestly try to succeed in that niche. The hit rate on this example is 1 in 100K.
In the past the only way to do that was to get the backing of these massive capital pools, and dance when and where they say dance, all to get a little trickle down to that artist. Even if that fame resulted in fortune, it was still the smallest piece of the pie.
When someone has X subscribers paying $Y/month directly to them, with fairly low overhead costs of their content creation, they simply aren't going to be in other parts of the workforce and definitely aren't going to be begging labels, because its good enough for most for the time being.
So it doesn't really matter about the saturation in the same way you assumed.
The question was whether any artist can become a massive success without a record label. 10 years ago this didn't even make sense to ask. Today, I can almost believe it.
I think the goal from the artists perspective is to reach the most people while reducing advertising costs.
The goal for the consumer is to be able to easily get the music they like at low costs. This is getting met, but I'd like to see the costs lowered. (consumer bias)
Currently the environment is benefiting early entreprenuers of streaming platforms. The costs are lowering for artist which is also good.
I'd like to see the balance to continue to shift more to the artists, but not to the point where one artist can dominate over another.