Most people read “the pandemic” as the global event that started around the beginning of 2020 and certainly that’s how this article and it’s title are using it.
Even if you don’t read the article, it feels like a leap to assume that they’re suggesting that the virus itself somehow made people drink more irresponsibly or made people collectively more vulnerable to alcohol. Has anyone suggested that? Would anyone?
Of course it’s referring to the totality of the experience: the virus, the anxiety, the necessary closures, the precautionary mandates and other parts of “the response”, etc etc