Is this the first time you've seen a self-serving inconsistency? Apple as a company represents many things, and a keen PR team with excellent wording is one of their strengths. Apple isn't "all about HTML5" and "killing off browser plugins", but rather they are about their best interests. Nixing Flash kept the Apple-controlled AppStore the dominant gateway for applications on the device. Quicktime is another Apple technology, so it is pretty much expected that they will use it (if for nothing other than cross-promotion/marketshare)