Analogy and tribalism are powerful tools. Analogy in the sense that a corporatespeak word can act as an abbreviation for a concept and thus the ability to get a group to the same mental space. A common language smooths communication and creates alliance. Thus, while it may outwardly seem hokey and painful, there really are understandable reasons for this linguistic evolution.
The hard part is when you leave that environment, say via retirement. People who have been embedded in Corporate America take a few years to detox. Some don't ever really make it out.