So let's say there's some investment opportunity where someone has $4,000 to put in and I have $2,000. The investment requires $6000, so neither of us can access it alone. If we agree to invest, let's say the value is guaranteed to increase, in this example by 200% to $12,000. The power analysis way of distributing that increase would be that the other person gets $8000 and I get $4000. Using this pizza analysis, it would instead be distributed as $7000 and $5000 -- splitting the increase of $6000 equally.
It's an interesting concept. Certainly I, with only $2000, would be more inclined to contribute. And the other party would certainly benefit more than if we had decided to not go through with it at all.
I think it comes down to how much the person with the weaker power is likely to want to contribute. It's a good way to convince them if the power is fairly offset, but when they are close it's not really necessary to convince them.
I think this is partially touched on in the article itself, and it makes sense. It comes down to what seems fair to the parties involved!