Google search is a lot better than people give it credit for.
What Google arguably struggles with is surfacing relevant documents, that is... search.
also adding premium tier that's alerts + ad free + feeling lucky that would take user to top result, which is a UTC page, re: https://breezethat.com/?q=UTC+time
4 of 6 are google's and have to include -- iterating some designs internally that refactor how they're presented on mobile
I find it absolutely great to use.
I find its results to be of much better quality than Google.
Google search shows a lot of SEOd results which are absolutely horrible in quality, filled with Adsense ads, and have Amazon affiliate links in them.
Kagi is a breath of fresh air for me.
I also use You.com sometimes. When I am exploring something for the first time, you.com is my place to go. It gives one a good lay of the land which is missing from others.
I still find Google to be the best for looking up code syntax, simple solutions and so on.
But when I am looking for something that depends on opinion, I find Kagi to show much better results and not SEO vomit. (When one wants direct facts even Bing is sufficient.)
On some days my Kagi usage surpasses my Google usage.
Simply put, I believe that Google sucks at search, in the modern context. It is great at indexing, it has solved phenomenal technical challenges, but search it has not solved. Why do I have to write site:stackoverflow.com or site:reddit.com to skip the crap and go to actual content? Why can my brain detect blogspam garbage in 0.5 seconds of looking but billion dollar company Google will happily recommend it as the most relevant result above a legitimate website?
I feel this 12 year old XKCD is still relevant: https://xkcd.com/810/ .
Because the site most likely is laden with Google Ads, it's in their interest to show you that garbage and not what you're actually looking for.
The ranking would have to vary over an infinite spread of purposes for webpages, and it would have to converge almost perfectly to what is actually most helpful. Among all the technical problems, Google will not optimize correctly against ads for the same reason that websites trying to drum up affiliate purchases and ad revenue won't put content quality above SEO.
When recipes return to having the recipe and ingredients first, followed by an optional life story,I'll revisit my assessment.
This technology is now part of Google search.