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Question being how many more do they gain? Especially in the mobile app space maybe - if you have a game where you upgrade your sword with gems and attack your neighbor, which if those actions would be a pageview?

Just take a look at https://support.google.com/analytics/answer/9267735?hl=en

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That’s fair! I do think you could trigger events for that kind of thing in Universal Analytics though. Seemed to have plenty of affordances for use in apps as well. I still question whether going for a ‘clean break’ is the best idea. Obviously products have to improve, but I’m surprised to see them imperil their massive user base this way.

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