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Yes, Google finally realized that everyone hated looking at 'pageviews', but loves looking for an event called 'page_view'. Much easier to understand!

Honestly though, for a huge segment of their users this hides/obscures the number one metric they look for. I understand that with SPA"s and stuff things are much more event driven, but they're absolutely going to lose some users over this.

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Question being how many more do they gain? Especially in the mobile app space maybe - if you have a game where you upgrade your sword with gems and attack your neighbor, which if those actions would be a pageview?

Just take a look at https://support.google.com/analytics/answer/9267735?hl=en

That’s fair! I do think you could trigger events for that kind of thing in Universal Analytics though. Seemed to have plenty of affordances for use in apps as well. I still question whether going for a ‘clean break’ is the best idea. Obviously products have to improve, but I’m surprised to see them imperil their massive user base this way.

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