I've spent some time with Digital Ocean team members, and they're dead-set on having the best technical content on the internet. It's been a core to their growth strategy so far:

- Target long-tail searches -- queries where there may not be a lot of volume but also not a lot of competition

- Stand out with very good content (not just SEO filler)

- Build trust with the dev community

This is a time-consuming and expensive strategy. So acquiring large tranches like this makes sense.