I picked 5 at random, but I guess it really depends on where you are. Assuming 5 was the real number, that's only $28k/month bandwidth spend given the average SWE salary in the UK (£38,561 going by google), including 33% for tax and non-salary costs. That's about 327 TB worth of undiscounted AWS bandwidth, or roughly a site averaging 993 Mbit/s.
A small video site might start at 3 Gbit/s, a medium sized one closer to 30. These estimates really are quite conservative depending on the context