IMO building tools for individual stock picking is not the way to go. If you truly want to financially educate, I'd start with a MOOC explaining different perspectives. The reason for different perspectives is that I am also not a fan of the ETF only crowd. I guess some of them don't know what happened to Japan, who's to say that such a thing won't happen to the US? Hence, different perspectives are needed. Also, I feel that Benjamin [1] is showing a doing a good job in telling me in a funny way on what not to do.
You have a YouTuber as a co-founder, from an mission-driven perspective (financial education) I'd consider stratifying your crowd to beginners and non-beginners. Non-beginners should be redirected to the YouTube channel (assuming your YouTube co-founder gives solid advice, which we'll see).
YouTubers that I believe that give solid advice:
- Patrick Boyle (amazing mindset, overarching view of markets that's it, no investing advice but I feel inspired to think like him)
- Benjamin (on what not to do)
- The Plain Bagel (rock solid ETF type of person, but also a market perspective like Patrick Boyle)
- Ben Felix (kinda like the Plain Bagel)
- Bogleheads is a good thing to Google :)
- New Money (he's in between this list and the next list. His own opinions are meh, the investors he follows such as Peter Lynch and the lessons he summarizes are awesome)
YouTubers that make seem to make sense but I'd advice to stay away from:
- Meet Kevin
- Stoic Finance (kinda like Patrick Boyle, except Boyle is way better IMO)
- Real Vision Finance
Note: these YouTubers clearly have their heart and mind in the right place. I simply don't think they give solid advice, but they aren't scamming and also they don't give junk advice. The issue is that their advice is very very tricky and needs to be seen through a lense of an experienced investor.
Bad:
- Andrei Jikh (fun content but the good advice that he gives are better stated by the channels that are actually good)
Utterly horrible:
- Anyone teaching technical analysis without hard data and strong evidence, not just "yea but Wyckoff". No, if you can't at least show as much evidence as the book The Intelligent Investor, then you have no business in teaching TA (and this is a very mild criterion, too mild maybe). Also while giving that evidence, it needs to be contrasted to actual quantitative methods (a less mild criterion).
- Anyone telling you to buy crypto
- Anyone not at least attempting to show a full picture but immediately telling their story while heavily emphasizing you should use their system
[1] https://www.youtube.com/channel/UCkcnYVAVZQOB-nXHechtXDg/vid...