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Out of curiosity: what tricks and ploys do you think it pulls, beyond the "I'm a Mac" ads?

The "twice as fast" and "half the price" ads were rather disingenuous. The "most advanced operating system" -- what? that's true only if you consider how great it looks. Otherwise, we can easily rattle off many Unix variants which kick OS X's ass when it comes to performance. Xcode: "the best IDE ever". MobileMe: "you can't believe this is a web-app, unheard-of usability in a web-app!" It just doesn't stop. They go overboard.

As for the "I'm a Mac" ads, they are not that bad at all.

Disclosure: I own an iPhone and am madly in love with it. I also own a new iMac, and love its looks and would like to make OS X work for me, but have not been very successful at that. Perhaps because I am just used to Linux.

The "twice as fast" I agree you with. Xcode I've heard nothing about. MobileMe I agree with them: it's beautiful unlike any other web app I've used. The service rocks too.

The operating system is absolutely the most advanced. The fact that it gives you so much power without any tinkering is stunning. Corner-window commands, the vast keyboard commands, and the incredible efficiency of Spotlight are my favorite quick things to point out.

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