Our goal is to provide education and analysis tools, since we believe investing is not gambling. Even though, many people today treat it like it is. We don't make money/aren't incentivized on our users making/executing trades (unlike a lot of other services today).
I understand that our product isn't going to interest everyone, there's nothing wrong with only investing in index funds. That being said, a lot of people take 5-15% of their money and put it into riskier investments. Also, a lot of newer investors are investing in causes/things they believe in as a social/environmental cause. By being supplied with investing education and tooling that most people are deprived of/never shown, we hope that we can remove the word "gamble" from long term investing