I didn't say it wasn't a behaviour change. This was a response to your statement that your solutions didn't demand behaviour changes, when they both demand significant behaviour changes.

My argument, which I have yet to state in this dialogue, is that lab grown meat offers the opportunity to provide an experience very similar to eating "real" meat at a lower cost to the consumer, thus making it a viable alternative in ways that today's current plant based meat substitutes aren't.

I am definitely open to plant based meat substitutes taking that role, but in their current form that would still require a large behaviour change by a large percentage of the population.

Now renewable energy is different discussion and that requires a much smaller number of people to make (albeit much larger) behaviour changes.