I don’t think you can entirely separate the accountability of a government from the accountability of its people. Take Apartheid South Africa for example:

Tremendous external pressure was applied on South Africa which affected its people. I was one of them. This created the impetus for internal change and resulted in, first a referendum to determine if South Africa would become a democracy- and then the actual transformation.

The world must continue to apply pressure on the whole of Russia. It sucks for the Russian people. Trust me, I get it.