Yet that did not stop the war, even after months of warnings and pleas from the entire world. People of Russia did not try to stop Putin from the inside, too few went to the streets to prevent the war from starting. They did not do enough to protest against the illegal annexation of Crimea and the creation of the 'republics' in 2014.
Most services were up until the day the war started, people could share information freely, they could use the word 'war' and 'peace' without risk of being arrested. Yet that did not help.
In fact, the power in Russia is known to exploit the unlimited access to world Internet to spread out misinformation, get involved in hacking political campaigns in other countries, kremlin bots, ransomware gangs, etc.
Due to this war, Russians are no longer considered trustworthy partners in politics, business, sports, science, arts, etc, so companies choose not to be associated with Russia because that hurts their business in other countries around the world.
I mean, to the world Putin is Hitler now. Would you agree to Hitler keeping all his international privileges while he was invading other countries ?
Businesses have to do what they have to do. Sadly that means that those 22% percent of Russians who oppose the war will have to endure the full impact of the world's emotional reaction to what the majority of Russians allowed to happen (and currently support).