Unfortunately, your second point is just the tip of the sleaze-burg. All those sites they showed as having your information also seem to have info on "Notareal Personxxx": https://news.ycombinator.com/item?id=30610432
1) We changed the data broker dashboard title from "Websites exposing your personal information" to "Websites that expose personal information"
2) We changed the data broker dashboard subtitle from "Discover where your personal data is exposed..." to "Explore where your personal data might be exposed..."
3) Within the data broker dashboard subtitle, we added the text "Links frequently lead to empty pages" with a "learn why" link to the post on our Help Desk titled "What if a "View" link leads to an empty or not found page?" that goes here:
https://help.optery.com/en/article/what-if-a-view-link-leads...
We have several more changes we're working through to address this issue. Thank you again!
To explain what’s happening from the inside, immediately after the sign up, we retrofit the profile data you’ve input at the signup process into our URL templates for each data broker. This provides an immediately actionable link you can click on to see if your profile is present on the other end at the data broker. Meanwhile, our automated scanner starts running to see if it can actually find your profile at each data broker. After about 1 hour, a PDF report is emailed with ~70 (on average) places on the web that your profile has been found.
What’s often really confusing, and that we definitely need to fix in the UI, is when the user starts clicking on the links and they find “no profile found” they think that something’s gone wrong, or that we’re trying to be deceptive. Even more confusing is when a dummy name like "Notareal Personxxx" is input, the links are still there for you to click through.
The defect in the product is that the UI assumes a large number of matches for each user will be found, typically 50 – 100 on average. Everything in the UI is framed up with that assumption. However, when there are only a few results, or in the extreme case where a fake name is input, and there are no results at all, the UI still frames everything up as if it were for a typical user with 50 – 100 matched profiles. The other reason this product defect has persisted is because our Free Basic users use the links to QA their own self-service opt out work. So after they’ve submitted their own opt out, they want to be able to click through the link and see that the profile is gone. This is why most people use the product with glee, but when a link leads to a “page not found”, at best people are confused, and at worst they cry “foul” of deception.
I love Show HN and Launch HN threads because the builders get so much rich feedback like this on how to improve the product. This is the best feedback that we’ll take with us and start hammering away on immediately. Thank you!
We do have a Help Desk post describing what’s happening with these links, but we need to update it and make it more clear based on this feedback. You can find a little more information on how these links work here:
https://help.optery.com/en/article/what-if-a-view-leads-to-a...
> The other reason this product defect has persisted is because our Free Basic users use the links to QA their own self-service opt out work.
You can't have it both ways - either admit its intentional or change if you know its deceptive.
The whole thread here convinces me that this is neither a product that should exist, nor does this startup have the users' interests in mind.
That said, I did confirm your observed behavior with securely random identifiers (in the off-chance that "Notareal Personxxx" is _actually_ sufficiently commonly used for testing that it was slurped up by data brokers).