yup, the correct answer here is people need to stop being worried about the thermals as a metric in themselves, and look at the performance their chip is generating. If your chip is running at 90C, but you're hitting 100 ScoreMarks, and attaching a 5hp chiller to it lets you hit 105 ScoreMarks, that's not really worth it.
Yeah, longevity, blah blah, but laptop chips are designed to sit above 90C under load, it's fine.
Just saying that "how hard it is to cool" doesn't solely depend on power consumption anymore. Heat density is making that harder and harder, even if power consumption stays the same.
What does improve though is how much heat it pumps into your room. Yeah, a Rocket Lake at 200W might be roughly as hard to cool as an AMD at 90W or whatever... but one is still putting 200W into your room and the other is still putting 90W. Temperatures are not the same thing as power dissipation either. I don't like having my gaming PC running in my room during the summer, and I'm actually looking at maybe running cables through the walls to have it in the basement instead. I also have a 5700G and some NUCs that are much lower power that I prefer to use for surfing and shitposting.