Do you think the kind of people who steal bikes are smart, rationale and business savvy? That they are educated about this very brand of bike?
I've lived on 3 continents, and one of the sad common denominators is the stupidity and lack of respect for the values of things from low-life burglars. Music instruments thieves and bike thieves are the worst.
Sadly, there is one quality they often share and that is persistence.