But the current trend of private companies just stopping service in Russia really targets ordinary Russians and just increases their paranoia.
Currently the ordinary Russian can't read anything from the outside or from independent sources, can't leave, can't get or send shipments, etc.
Imagine being traumatized by decades of Soviet repression and isolation... and then having all that come back in a week.
Driving ordinary Russians back into a fatalistic, nationalistic hole can only make things worse in Russia. It might also run counter to governments trying to tailor sanctions to target decision-makers.
If you do stop your service, at least explain that you love Russian people, but the government is waging war and concealing what it is doing, and you are trying to bring peace.