Supplication to a tyrant worked only to incite unprovoked invasion and war crimes. The west believed that integrating Russia through economy and trade would bring us together. It only revealed Russia is not yet ready and still believes everybody is out to get them like some traumatised recluse.
Enough is enough, the west has awoken to the sad reality that Russia has not changed.
Also the Baltic sovereign nations remember very very very well what it was like under Russian oppression. They are not going back to that.
Finnish people remember burning their homes ahead of the advancing tank armies. We remember both wars and many of us have the memories in our blood.