The problem I think is that, little by little, users start stepping outside the Google bubble and they start to realize that there's clear benefits. I used to be a 100% google person, then we started using dropbox paper for documents, notion for company wiki (and personal notes too), tandem for video calls.
In 2022, our company is using Google only for email, calendar, and sheets. Two years ago we'd be crazy to even think about that. We're up to the point were it wouldn't seem crazy to go with the Microsoft suite, to be honest.