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>>They know what you're doing but not why

I am having trouble understanding this. Isn't "why" trivial, if not obvious? I think "what" and "how" are far more important than "why".

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For example, most of the other YC-like organizations copied the questions on our application form. We ask those questions to detect things we've found are either good or bad in startups. But since the people who copied us don't know what the questions are designed to detect, they can't learn as much from the answers as we could.

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