In short the book conclude many of them are experiencing "group-think" and over-emphasize the importance of string theory given what they can't prove theoretically as well as experimentally.
> Many are approachable and responsive.
You must be talking about some other people here. In my experience we're not. We really don't have time to address to some random people from the public on why we disagree with what they believe.
> they should lose their jobs.
is too much.
You should also study the history of string theory and how their early days are miserable (too difficult to have a career as people denies string theory as physics.)
The correct approach would be to invest in string theory but also any other proponents of "theory of everything". The main issue today is that virtually only string theorist can make a career of being theoretical particle physicists.
The very fact is that there's no any other theories beyond the standard model that are falsifiable. If you require any theory to be falsifiable then no theoretical physicists can have a job. Not even the invention of general relativity would qualifies (remember although we can now falsify GM, it wasn't initially.)
I think it's the rare physicist that actually thinks "Yes, this work is useless, but I need a job and will keep up the subterfuge." I think the rationalizations are more common. But this is just my opinion. And consider the context: what's the alternative? Do you realize how hard it is to discover something actually, really new? And the sheer impossibility of doing scientific discovery on a schedule? The expectations are really insane in science. I can't help but think that "professional scientist" is not such a good idea, that we were better off when people did science on the side, as a hobby, and once in a while they'd find something cool and publish it.
(That said: also the majority of physics research isn't fundamental physics research, which is the stuff you're talking about. There's plenty of work in areas like condensed matter physics, plasma physics, quantum optics, etc etc etc that is still producing results and driving new developments.)