"There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp."

I've always had a lot of respect for Bezos and what he's done but this lowers my opinion of him. Not only is it a petty cheap shot, it's not even true (so does he not know somehow, or is he lying?). Most tablet makers were having a hard time competing with the iPad on price. It's incredibly cheap for what it does.