As a person living in the Baltics, I agree with Western countries using their leverage (including big tech) to put as much pressure as possiblee on Russia. We’ve been sincerely holding back and crafting sanctions that would only affect Putin’s inner circle for the last 8 years but it didn’t work. Now that the ordinary Ukrainians need to withstand the horrors of the actual war, ordinary Russians need to withstand stronger sanctions. It’s an unfortunate reality, the west just cannot keep financially supporting the Russian war machine, directly or indirectly through taxes.