OP is not deflecting criticisms of Russia, OP is pointing out that the claim that NC is taking a principled stance is blatantly false. Obviously NC can still choose to proceed since they believe that this is a net benefit, but they cannot claim it is a principled stance.
[0] https://en.wiktionary.org/wiki/whataboutism
> And perfect consistency is the enemy of improving short-term outcomes.
Sure, I can agree with that point. But everyone can agree that pointing out inconsistency is definitionally not whataboutism.
I don't really know how to address the meat of your point, in that I think OP's point is a perfectly legitimate one and you don't, and I think it is unlikely that I would ever be able to convince you (and you will certainly never be able to convince me).
Address it, don't dismiss it.
The topic of discussion is not whether or not the Russian invasion of Ukraine is bad. If it was, your argument would be applicable.
This topic is analogous to "selective enforcement" from police. If a policeman typically jails blacks but gives whites a warning for the same crime, this is bad, and should be acknowledged as such. Same here.
The act of pointing out whataboutism are usually done so the hypocritical side can take refuge and refute any discussion. This often happen because hypocrisy is real - otherwise it would be easy to refute the equivalence instead.
It does sometimes gets you somewhere. Hypocrisy implies the (often moral) concern over the accusation is not a genuine one, that the accusers are merely criticising to advance their agenda. If an agenda is involved, then whatever the accuser says should be taken with some grain of salt.
In case of Namecheap: it’s 100% complete bullshit when they say they hate war & invasions, and people are calling them out on that. Instead, they should say “we prefer when US invades, because we hate Russia” which would be much closer to the truth.
See how two can play at this absolutely pointless game of offering pithy remarks without any argument behind them?
Making statements that are hypocritical cheapens discourse, and we can and should have more substantive conversations here.
Are you suggesting that the hypocrisy is?